Writer
FUAX ADS
These are real ideas for faux briefs.
Some ideas came out of One School, while others were fun collabs with friends.
PLAYSTATION x IKEA
Concept in collaboration with Crea Taylor

The client wants...
to create a safe space for female gamers to continue playing. Women make up 41% of the global gaming population. Yet, 77% of women gamers have experienced gender-based discrimination while gaming. That’s NOT okay. How do we invite more Women gamers to stay in the game?
So what if...
in collaboration with IKEA, we actualize what creating a safe and cozy space looks like? Special shoutout to the cozy gamers out in the world ;)
We present..
COZY GAMER CODED

Choose your Cozy Game aesthetic.
Theses images are AI generated.



GAP x YZY Collab
Concept Designed and Written by Nezi

The client wants...
to create an experience that introduces the GAP x YZY collection and reveal something interesting behind the understated clothing.
So what if...
you can produce your own song by picking an outfit from the GAP x YZY collection, using an interactive mirror?
I present..
FEEL IN THE GAP


Kanye produces a set of isolated sound samples for each clothing article to make it fun and easy for users to produce their own song and outfit in this mirror. Then, share their outfit/song creation on social media. The goal of this is to give people a semblance of a music therapy activity that they can take with them.

CLARKS WALLABEE X ??? Collab
Concept Designed and Written by Nezi

The client wants...
to use the Wallabee silhouette to design a shoe and packaging concept for a collaboration that is unexpected.
So what if...
Wallabee and Sour Patch Kids team up to create hype around saving our planet?
I present..
I WALLABEE A SOUR PATCH KID


In order to add patches to your Wallabee shoes, you would donate or volunteer a certain amount of hours to an environmental org in your area.
The doper the patch, the more donation dollars or volunteer hours you’d have to put in.

COCA COLA
Concept Designed and Written by Nezi

The client wants...
to come up with an innovative idea that helps the performing arts in times of COVID.
So what if...
Coca Cola brings a refreshing way to attend concerts by having high tech bubble seating arrangement?
I present..
THE BUBBLE CONCERT SERIES


Entry to concerts will focus heavily on a “Bubble Buddies” system (group ticketing), where attendees can “bring their own party to the party.”


